Our Client: Major Fashion Retailer The Industry: Fashion Retail Our Tools: Ethnographies, Shop-Alongs, Friendship Groups The Challenge Our client's business was in sharp decline, as female consumers increasingly did not associate them with fashion credentials. As such, they came to GLJ Research hoping to get a deep dive understanding of their female adult shopper, [...]

Our Client: Major CPG Manufacturer The Industry: Food & Beverages Our Tools: Focus Groups among Gen Z Tweens and their Moms The Challenge In order to grow sales and share of the fruit snack category, our client believed that expanding its target to overtly attract the lucrative Gen Z tween target would be key. [...]

Our Client: Leading Wine, Beer, and Spirits Manufacturer The Industry: Alcoholic Beverages Our Tools: Focus Groups among Women and Men The Challenge This brand of Mexican beer had very low penetration in the US and was not top-of-mind to consumers. As such, consumers did not understand the benefits of drinking it (either functional or [...]

Our Client: Major Breast Feeding/Pumping Manufacturer The Industry: Healthcare Our Tools: On-line Bulletin-Board Focus Groups with 25 Pre and Post-Natal Moms The Challenge To grow engagement and loyalty, this leading breastfeeding/pumping brand launched a new app, with the goal of educating, supporting, and helping pre and post-natal moms overcome any challenges they may encounter throughout [...]

Our Client: Major Diet Manufacturer The Industry: Nutritional Snacks Our Tools: Stakeholder Interviews and Consumer Shop-Alongs The Challenge This major nutritional diet brand was mostly sold in the diet aisle of major food, drug, and mass merchandisers. To grow sales and share in the large and growing snack bar category, it was looking to [...]

Our Client: A Major Consumer Packaged Good Company The Industry: Bathroom Cleaners Our Tools: Focus Groups, Phone Interviews, and Product Placement Homework The Challenge A major bathroom cleaning brand launched a toilet cleansing gel into the market based on very strong BASES test results. This gel form was very unique because it did not require [...]

Our Client: Major CPG Manufacturer The Industry: Food & Beverages Our Tools: Focus Groups among Gen Z Tweens and their Moms The Challenge In order to grow sales and share of the fruit snack category, our client believed that expanding its target to overtly attract the lucrative Gen Z tween target would be key. [...]