Who Am I?
Brittney is an experienced brand strategist who specializes in insights, innovation and brand strategy. Being a naturally curious and friendly person, Brittney often finds herself in conversations with strangers. She believes life is just more interesting when you ask questions. Due to this innate ability to make connections, she quickly develops rapport and trust with respondents. She has a passion for identifying the underlying emotional needs of consumers, helping clients understand trends shaping the future of their category and identifying white space for brand growth.
What Makes Me Different
- Brittney’s previous experience includes over 7 years leading international and domestic projects across various B2C & B2B industries for leading companies such as Kimberly-Clark, Target, Optimum Nutrition, Altria, ExxonMobil, Starbucks, Kraft, MillerCoors, Johnson & Johnson, Tate & Lyle, eBay, Kellogg’s, HON, Sargento and Dole.
- She spent her career working as a consultant for GfK Market Opportunities and Innovation as well as Edelman-Berland, primary research division.
Brittney holds a Bachelor’s in Advertising & Public Relations from Loyola University of Chicago. She is also a guest lecturer at Loyola marketing, advertising and communication classes and an active member of associations such as Women in Research.